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The Shopper Report is a monthly Consumer Network report on American
shopper perceptions, trends, frustrations, and unmet needs. It
is based on primary research with a national shopper panel established
and conducted by The Consumer Network. Most of the material published
in The Shopper Report is based on direct feedback from shoppers
responding to monthly Consumer Network Satisfaction Polls.
The Shopper Report is published
eleven times a year since 1980. Subscribers include retailers,
packagers, manufacturers, advertising agencies, trade associations
and Consumer Network panelists who want to receive every issue.
Publications that quote Shopper Report findings include the Wall
Street Journal, the New York Times, Family Circle, Dairy Deli
Bakery Digest, Supermarket Business, Supermarket News, Discount
Store News, and the Washington Post.
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